Timex, the iconic watch brand, will premiere a comprehensive diamond watch collection to stores and Timex this October.
The Timex Diamond collection has been created to offer everyday luxury to women, and continues Timex's tradition of making the exclusive accessible to all.
Timex uncovered a desire among women for a range of beautifully designed diamond watches, which would be versatile enough for them to wear at any time, for any occasion.
Women spoke of seeking a touch of luxury and sophistication that could bring glamour and indulgence to the everyday: 'My Jeans and heels watch.'
The quality of the diamonds is integral to the collection. Each Timex Diamond watch is backed by a certificate of authenticity, ensuring adherence to the following G.I.A. standards: clarity - S1 to S12 and color - G to I.
In addition, each diamond confirms Kimberley Process adherences assuring that all diamonds used in the collection have originated from non-conflict sources. Each set of diamonds is hand-selected to match in terms of color, height and diameter on a watch-by-watch basis.
"The diamond collection speaks directly to a woman's desire for everyday luxury," said Timex Group Chief Marketing Officer Kate Shevack. "This collection draws from the heart of the Timex brand, having been inspired by Timex's iconic watch collections of the 1960s."
"We are confident that this stunning collection of Timex timepieces will represent a meaningful new chapter for the brand and provide women with an excuse to wear diamonds on a daily basis," says Shevack.
Timex launches perfect jeans & heels accessory
