Timberland PRO, an industry leader in industrial footwear, will introduce the new Valor series, an innovative line of footgear designed to meet the needs of public safety professionals - law enforcement, security officers and emergency medical workers - by offering advanced levels of support, comfort and durability.
Timberland PRO will unveil the Valor series at the 2007 International Association of Chiefs of Police Conference and beginning next month, it will be available through an exclusive distribution partnership with Spiewak, a leading supplier of uniforms and outerwear for the public safety sector.
"Public safety professionals and first responders spend long hours on foot and often work in challenging conditions," said Bob McCarthy, senior product manager for Timberland PRO. "After spending some time with various law enforcement members, we realized there was a real need for reliable footwear designed specifically to meet their demands. Thus, we developed the Valor series, which addresses the need for protection, agility and comfort."
The Valor series represents Timberland PRO's first effort outside of the traditional industrial sector. Recognized as a leader and innovator in occupational footwear, Timberland PRO approaches the design process by gaining a comprehensive understanding of the individual needs of the end-users in order to create customized footwear solutions.
The Valor series was tested in harsh conditions to ensure theproducts would effectively help safety professionals perform better on the job. The resulting product line combines the brand's expertise with innovations from Timberland's Invention Factory and performance from premium third party components, such as Gore-Tex XCR, Crosstech fabric by W.L. Gore and Thinsulate Zone insulation. This highly customized approach fills an unmet need in the marketplace, providing superior comfort, performance and protection for safety professionals.
Timberland PRO Valor series products to be available thru Spiewak
