Pure 5-7 August 2007 hit an all time high this season, and with the hottest day of the year on the first day, overall attendance figures continued to increase by 9% on the previous August’s show. Pure’s importance on the international show calendar is indisputable with great attendance from Ireland, Germany, Spain, Italy, France, Netherlands, Greece, Sweden, USA, and Hong Kong.
The impressive selection of brands that exhibit within Pure provide buyers with the cream of the world’s biggest and best selling brands. Exhibitors reported record sales and were extremely impressed by the high calibre of buyers.
The Pure Accessories floor saw the biggest ever line up of this season must-haves. Adding some 85 new brands to its large line up of over 350 collections, products range from the fun and funky to the seriously designer.
Footwear brand Melissa, showed at Pure for the first time this season, agent David Millidge said: “Pure has been a very good fair for us and attracts a great diverse audience. Pure has met our strategy requirements and we’ve met lots of buyers from high class boutiques and department stores such as Fenwick of Bond Street, Hoopers and Psyche. We’ve seen lots of people from Ireland which is great as it’s a market that we are looking to break into. We will definitely be coming back again.”
Buyers were impressed by the quality of product and the edited selection of directional womenswear, designer labels and young creative fashion. Angela Karaolis, Boutique Owner of A.C. Angel & Co. in Cyprus commented; “I’m always on the look out for new brands and Pure is great for this with many good brands under one roof."
"I travel from overseas each season and Pure always helps me find brands with interesting collections. I prefer to spend two full days at the show. The first day is spent viewing collections, the second I spend buying. I have just placed orders with three brands that I picked up in February and am about to order from two new brands that I’ve just seen today.”
Exhibitor David Bradbury from Fever enthused “I am incredibly positive about Pure. All our major accounts have been generated at Pure. This time we have had around 200 orders, maybe more, with approximately 30% of them being overseas buyers. Our key distributors and all the department store accounts were initiated at Pure”.
The expanded spirit section at Pure hosted an exciting line up of young fashion design. Peter Jarrett from nümph raved “our location had a fantastic effect, giving us the flow of new and existing customers. The Spirit section represents our brand rightly and it’s great that Pure is edited between the fashion sectors on show. Pure brings us great UK buyers, we hardly stopped writing orders and also established many new valuable contacts across the three days.”
Pure Womenswear
