Cherokee Inc a leading global licensor and brand management company, announced that it has hired Lourdes Mestre as Brand Director for Mexico and Central & South America.
Mark Nawrocki, Senior Vice President of Cherokee Inc, said, “We are pleased to add Lourdes to our international team. Her background and track record will be an asset as we develop the Cherokee brand throughout Mexico and Central and South America."
"With our partners Comercial Mexicana in Mexico, Falabella’s Tottus Stores in Chile and Peru, and the recent addition of Grupo Pão de Acucar in Brazil, the Cherokee brand will be one of the largest geographically diversified family brands around the world.”
Howard Siegel, President of Cherokee Inc, stated, “We recently reported a record quarter of growth in our international royalty revenues."
"We are hopeful that this growth will continue as we expand and diversify our international business and pursue our ‘World Brand’ strategy for Cherokee."
"Lourdes’ multilingual skills, coupled with her long tenure as a merchant at Target Stores, will add great value. We look forward to much success throughout these burgeoning markets.”
Cherokee Inc
Cherokee hires executive for Mexico and Central & South America
