The Royal College of Art and Brioni, Italy's leading menswear luxury brand have sealed a three-year academic partnership agreement with the purpose of passing on the teachings of sartorial techniques to a new generation of young talents.
Under the terms of this exclusive agreement, Brioni shall support the RCA's MA Menswear fashion design course over the next three years.
As part of the academic partnership, students will spend one week of intensive tailoring practice at the "Brioni Tailoring Academy" in Penne, in the Italian region of Abruzzo, where they will appraise Brioni's standards of hand-made excellence.
In order to maintain the highest standards of quality and craftsmanship and to preserve the company's sartorial heritage, in 1985, Brioni established a tailoring school that would enable its students to achieve the highest standards, necessary to become a Brioni tailor.
The partnership between the RCA and Brioni is a way of preserving this great craft of tradition and sartorial techniques, while adapting to the needs and tastes of a worldly - and younger - clientele who aspire to the real "handmade made-to-measure" that only Brioni can offer.
Sir Christopher Frayling - Rector of the RCA - said: "The partnership with Brioni is just right for the RCA's mission - mixing individual creativity and the global design context.
Brioni will provide our students with the highest standards of technique and craft in tailoring, which will certainly enhance our students' creativity and contribute towards their career development. This could have a big influence on the future of British menswear."
Andrea Perrone - Co-CEO of Brioni - said: "We are extremely proud to have been chosen by such a prestigious institution as the Royal College of Art in what can be defined as an academic partnership.
Knowledge sharing has always been important in the fashion business and Brioni has always admired Savile Row's sartorial tradition.
The young students that are to be trained at our Tailoring Academy will hopefully move on to careers in bespoke tailoring and bring new elements of creativity to this tradition, and maybe one day even work for Brioni!".
Brioni
