"This multi-channel shopping experience is an important part of the retail business going forward and we believe our e-commerce platform will enable us to better serve our customers as they have the option to visit our stores or shop online. We are focused on communicating with our customers regardless of the location.” Mr. Bergren continued, “In addition, we look forward to introducing The Bon-Ton Stores to the many online shoppers that live outside our local markets, giving us the opportunity to broaden our customer base.”
The Bon-Ton Stores Inc
Bon-Ton prepares for growth in online channel
